For over a decade, Katie Nowak has served as a lead marketing strategist in touring and artist development. Her extensive knowledge of the touring landscape across all artist genres and sizes has allowed her to bring a well-rounded, tailored approach to her principal role at TBA Agency as Vice President of Marketing and Partnerships. She oversees marketing, artist development strategy, and brand partnerships for TBA’s incredibly robust roster of artists. In her work, she’s overseen the marketing strategy and execution for TBA’s biggest tours, including Jungle, Remi Wolf, Alvvays, and Yaeji’s 2023/2024 headline runs. She’s also helped generate roughly $4.5M in partnership deals over the last two years. Some of her career highlights include Courtney Barnett’s Here & There Festival, of which she oversaw the marketing efforts and secured partnership deals with Microsoft and Levi’s, Remi Wolf’s year-long partnership deal with Crocs, and Yaeji’s recent partnership with Samsung Galaxy. Nowak also oversees Private, Corporate and Special Events, working across the entire TBA roster. Nowak is a Summer Mentor for She Is The Music, a member of Women in Music and Diversify The Stage, and is determined to continue breaking barriers and creating an industry reimagined. She is based in NYC.