Full Name
Louis Messina
Company
Messina Touring Group
Speaker Bio
Iconic promoter Louis Messina was born to do stadium tours. Born and raised in New Orleans, the co-founder of PACE Concerts and multiple POLLSTAR, CMA and ACM Promoter of the Year award winner has been bringing live music to the people who love it since he was a high school student promoting local shows.
Since then, the man who created Ozzfest with Sharon Osborne, Texxas Jam and Van Halen’s Monsters of Rock, as well as Fleetwood Mac’s Reunion Tour, has become synonymous with promoting stadium-sized headliners. George Strait, Taylor Swift, Ed Sheeran, Kenny Chesney, as well as major arena headliners the Lumineers, Eric Church, Shawn Mendes, Blake Shelton and Old Dominion trust their road life to the Messina Touring Group.
Messina is known for special events and record-setting stadium concerts such as the Jimmy Buffett – George Strait – Alan Jackson triple headliner at Texas Stadium and the opening event at Cowboys Stadium featuring George Strait. Strait’s final sellout show at ATT Stadium, The Cowboy Rides Away, set record numbers with over 104,000 tickets sold in 2014. Swift’s recent Eras Tour is the highest-grossing tour ever, breaking attendance records at multiple stadiums. Chesney has played 135 stadiums during his career and is ranked in the Top Ticket Sellers of the past 25 years, while only headlining the last fourteen
Some of Messina’s most notable professional achievements are highlighted below:
Academy of Country Music nomination 2000, 2004, 2010 and 2014 for Promoter of the Year
Winner ACM Promoter of the Year 2002, 2005 and 2008
Winner CMA Promoter of the Year 2017, 2023
Numerous nominations for Pollstar Promoter of the Year, winner 2011, 2015, 2019, 2023, 2024
Performance Magazine’s Promoter of the Year award four times
Inductee in Performance Magazine’s Touring Hall of Fame
Former Board member for both CMA & ACM awards
Former President of the North American Concert Promoter Association
Billboard Magazine’s elite Power 100 list 2014, 2015, 2016, 2017, 2018, 2019,
Former “Talent Buyer of the Year” by the International Entertainment Buyers Association
IEBA Promoter of the Year in 2015 and 2017
Venue’s Today 2015 Hall of Headlines Winner
Billboard Magazine’s Nashville Top 50 Power Players in 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023
T.J. Martell Foundation Entertainment Lifetime Achievement Award 2017
CMA Touring Lifetime Achievement Award 2018
Since then, the man who created Ozzfest with Sharon Osborne, Texxas Jam and Van Halen’s Monsters of Rock, as well as Fleetwood Mac’s Reunion Tour, has become synonymous with promoting stadium-sized headliners. George Strait, Taylor Swift, Ed Sheeran, Kenny Chesney, as well as major arena headliners the Lumineers, Eric Church, Shawn Mendes, Blake Shelton and Old Dominion trust their road life to the Messina Touring Group.
Messina is known for special events and record-setting stadium concerts such as the Jimmy Buffett – George Strait – Alan Jackson triple headliner at Texas Stadium and the opening event at Cowboys Stadium featuring George Strait. Strait’s final sellout show at ATT Stadium, The Cowboy Rides Away, set record numbers with over 104,000 tickets sold in 2014. Swift’s recent Eras Tour is the highest-grossing tour ever, breaking attendance records at multiple stadiums. Chesney has played 135 stadiums during his career and is ranked in the Top Ticket Sellers of the past 25 years, while only headlining the last fourteen
Some of Messina’s most notable professional achievements are highlighted below:
Academy of Country Music nomination 2000, 2004, 2010 and 2014 for Promoter of the Year
Winner ACM Promoter of the Year 2002, 2005 and 2008
Winner CMA Promoter of the Year 2017, 2023
Numerous nominations for Pollstar Promoter of the Year, winner 2011, 2015, 2019, 2023, 2024
Performance Magazine’s Promoter of the Year award four times
Inductee in Performance Magazine’s Touring Hall of Fame
Former Board member for both CMA & ACM awards
Former President of the North American Concert Promoter Association
Billboard Magazine’s elite Power 100 list 2014, 2015, 2016, 2017, 2018, 2019,
Former “Talent Buyer of the Year” by the International Entertainment Buyers Association
IEBA Promoter of the Year in 2015 and 2017
Venue’s Today 2015 Hall of Headlines Winner
Billboard Magazine’s Nashville Top 50 Power Players in 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023
T.J. Martell Foundation Entertainment Lifetime Achievement Award 2017
CMA Touring Lifetime Achievement Award 2018
Speaking At
